205 AED
205 AED
Our Concept
We believe in conscious and durable fashion brands, with high quality products manufactured in an ethical way.
We believe that we can give back to the planet and contribute at our own scale, starting by buying better and more purposefully.
We believe that it is by the choices we make that we express our individuality.
270 AED
185 AED
With the rise of sustainability becoming a growing concern for consumers, many brands have jumped on the eco-friendly bandwagon. However, not all are making the impactful changes they claim. This marketing tactic, called greenwashing, is common in fast fashion, where brands portray themselves as environmentally conscious while continuing harmful practices. Let's...
When I first moved to the UAE as an expat, I was excited about the lifestyle, the opportunities, and the diversity of the region. However, one unexpected challenge I faced was finding high-quality clothing that fit my personal style and values. As someone who has always cared about the environment...
We have been one of the firsts in UAE to innovate by planting a tree for each order placed with us. We have taken it to the next level! For every order you place with us, we support 3 projects: Plant one tree in Kenya to contribute to Mangrove reforestation...
Shein and Temu have quickly become household names thanks to their ultra-cheap prices and constantly changing collections. But have you ever wondered how they manage to sell clothing at such low prices? Unfortunately, their affordability comes at a steep cost to both the environment and quality. Their business model thrives...
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We offer a thoughtfully curated collection of clothing ranging from shirts and t-shirts to trousers and accessories. We cater to every style, from casual to chic.
Our selection includes relaxed fits perfect for everyday wear, as well as smart, tailored options for a more polished look. Each piece is crafted from eco-friendly materials like organic cotton, linen, and recycled fabrics, ensuring both comfort and sustainability.
Whether you are dressing up for a special occasion or keeping it laid-back, our products combine timeless style with a commitment to the planet, offering a conscious choice for the modern man.
