The Rise of Casual Chic

Where Sophistication Meets Everyday Ease

Casual chic style emerged in the 1990s, blending elegance with comfort as fashion evolved toward relaxed yet refined dressing. It gained traction with the rise of business-casual attire and the influence of designers like Ralph Lauren and Giorgio Armani.

Combining classic pieces with casual essentials, the style emphasizes quality and timelessness, adapting over time to prioritize sustainability and effortless sophistication.

3 Simple Principles

Layering Smart and Casual

It is very simple! Use combinations that balance structure with a laid-back vibe, making it perfect for both casual and slightly more formal settings.

For instance, pair a linen button-down shirt with chino shorts and leather loafers.

You can also style a basic polo shirt with slim-fit chinos and white sneakers.

Mixing Texture and Fabrics

Pair soft fabrics like linen or lightweight cotton with more structure materials, like tailored trousers.

Introduce innovative fabrics in your wardrobe like upcycled coconut husks based swimshorts or shoes made with recycled polyester and tennis balls.

Playing with Accessories

Elevate a casual outfit with sophisticated accessories such as a leather belt, a quality watch, or minimal jewelry. This approach adds a polished touch without sacrificing comfort.