With the rise of sustainability becoming a growing concern for consumers, many brands have jumped on the eco-friendly bandwagon. However, not all are making the impactful changes they claim. This marketing tactic, called greenwashing, is common in fast fashion, where brands portray themselves as environmentally conscious while continuing harmful practices. Let's...
We have been one of the firsts in UAE to innovate by planting a tree for each order placed with us. We have taken it to the next level! For every order you place with us, we support 3 projects: Plant one tree in Kenya to contribute to Mangrove reforestation...
Shein and Temu have quickly become household names thanks to their ultra-cheap prices and constantly changing collections. But have you ever wondered how they manage to sell clothing at such low prices? Unfortunately, their affordability comes at a steep cost to both the environment and quality. Their business model thrives...
The Impact of Fast Fashion and the Rise of Sustainable Fashion Fast fashion has transformed the fashion industry, offering consumers trendy clothing at affordable prices with a rapid turnover of styles. However, this business model has significant environmental and social consequences that are increasingly being scrutinized. Main Actors and Business...
Viscose Fabric: Environmental Impact and Sustainable Alternatives Introduction Viscose, also known as rayon, is a popular fabric known for its silky feel and drape. It is made from cellulose fibers, typically derived from wood pulp, making it a semi-synthetic fiber. While viscose is prized for its luxurious qualities, its production...
Polyester Fabric: Environmental Impact and Sustainable Alternatives Polyester fabric is a synthetic textile made from polyester fibers, which are derived from petroleum-based chemicals. It is one of the most widely used fabrics in the world due to its durability, wrinkle resistance, and affordability. However, the environmental impact of polyester production...
Unraveling the Benefits of Cupro As the world increasingly turns towards environmentally friendly and sustainable practices, there is a rising trend in the fashion and textile industry to use more natural, eco-friendly fabrics. One such textile, gaining a resurrection of interest, is Cupro. But what exactly is Cupro and why...
By now, you surely have seen many sustainable brands popping up. While we are thrilled that more and more fashion labels are focused on reducing their carbon footprint, it is yet to be proven that these efforts are all real. Many brands add a "sustainable" label to their logo, without...
As you know by now, sustainable fashion is kind of our thing. That said, it should be no surprise that we’re all in when it comes to exploring new, eco-friendly approaches to clothing production. Moreover, one of the more recent developments we’ve begun participating in is utilizing seawool-crafted garments. But...
With Black Friday coming up, many brands and consumers are wondering how to mitigate the effects of overconsumption and remain eco-conscious. Should we make Friday Green again?
The Good Chic is presenting their new brand! LYOUM “Gainsbourg loved harissa”, “Picasso loved Falafel”, “Nietzsche loved Shakshouka” … These are the kinds of offbeat messages that can be read on the T-shirts of Lyoum, a brand developed between Tunisia and Paris, born in 2011 during the wake of the...
The Festive season is one of the most wonderful periods in the year, but when it comes to environmental impact, a lot can be improved! These last weeks of the year are indeed associated with a peak in consumption, spending and unfortunately, pollution. Fortunately, The Good Chic has a...
